Privacy Policy
1. Introduction
This Privacy Policy describes how Backyard Bougie, Inc., a California corporation, doing business as Vachel Heritage Egg Co. ("Vachel," "we," "us," or "our") collects, uses, shares, and protects personal information when you visit vachelfarms.com, sign up for our waitlist, communicate with us, or otherwise interact with our Services (defined in our Terms & Conditions).
This Policy applies to personal information of California residents and other U.S. residents. We do not knowingly direct our Services to residents of jurisdictions outside the United States.
2. Information We Collect
a. Information you provide
| Category | Examples | Source |
|---|---|---|
| Identifiers | First name, last name, email address, phone number (if provided), mailing address (if provided) | Waitlist signup, order forms, email correspondence |
| Commercial information | Order history, product preferences, communications about purchases | Future orders and customer service interactions |
| Communications | Content of emails or messages you send us, social media interactions | Direct correspondence, social platforms |
b. Information collected automatically
| Category | Examples | Source |
|---|---|---|
| Internet/network activity | IP address, browser type, device identifiers, pages viewed, referring URL, timestamps | Server logs, hosting provider |
| Approximate location | City- or region-level location derived from IP address | Server logs |
c. Cookies & similar technologies
The current pre-launch site uses minimal cookies and does not currently deploy advertising or third-party analytics cookies. We may add limited first-party analytics in the future. If we do, we will update this Policy and provide a cookie notice as required by applicable law. Web fonts loaded from Google Fonts may result in your browser making a request to Google's font servers; refer to Google's privacy policy for details on that interaction.
d. Information from third parties
We may receive information from service providers who help us operate the Services (for example, our customer relationship management platform, email delivery provider, and hosting provider). We do not purchase personal information from data brokers.
3. How We Use Your Information
- To respond to your waitlist signup, including notifying you when products become available.
- To process and fulfill orders you place with us in the future.
- To send transactional communications (order confirmations, shipping updates, customer service replies).
- With your separate, affirmative consent, to send marketing communications about our products, lab results, and brand updates.
- To operate, maintain, and improve the Services.
- To detect and prevent fraud, abuse, or unauthorized activity.
- To comply with legal obligations and enforce our Terms.
4. How We Share Your Information
We do not sell personal information for money. We share personal information in the following limited circumstances:
- Service providers. We share personal information with third-party providers who perform services on our behalf — including hosting, customer relationship management, email delivery, payment processing, shipping, analytics, and lab testing — under contractual obligations to protect your information.
- Legal & safety. We may disclose information when we believe in good faith it is necessary to comply with applicable law, respond to valid legal process, protect our rights or property, or protect the safety of any person.
- Business transfers. If we are involved in a merger, acquisition, financing, or sale of assets, your information may be transferred as part of that transaction, subject to standard confidentiality protections.
- With your consent. We may share your information for any other purpose with your consent.
To the extent that any data sharing constitutes a "sale" or "share" of personal information under California law, we will treat such activity as subject to the rights described in Section 7 below.
5. Data Retention
We retain personal information only for as long as necessary to fulfill the purposes for which it was collected, to comply with our legal obligations, to resolve disputes, and to enforce our agreements. When information is no longer needed, we will delete or de-identify it in accordance with our retention practices.
6. Security
We implement reasonable administrative, technical, and physical safeguards designed to protect personal information. No method of transmission over the internet or electronic storage is 100% secure, however, and we cannot guarantee absolute security.
7. Your Rights — California Residents (CCPA / CPRA)
If you are a California resident, you have the following rights with respect to your personal information, subject to certain exceptions:
- Right to know what categories and specific pieces of personal information we have collected, the sources, the purposes, and the categories of recipients.
- Right to delete personal information we have collected, subject to certain exceptions.
- Right to correct inaccurate personal information.
- Right to opt out of any "sale" or "sharing" of personal information for cross-context behavioral advertising. We do not currently sell or share personal information for these purposes.
- Right to limit use of sensitive personal information. We do not use sensitive personal information for purposes that would trigger this right.
- Right to non-discrimination for exercising your privacy rights.
To exercise any of these rights, contact us at info@thebackyardbougie.com with the subject line "Privacy Request." We may need to verify your identity before fulfilling certain requests. You may designate an authorized agent to make a request on your behalf, subject to verification.
8. Email & SMS Marketing Opt-Out
You may unsubscribe from marketing emails at any time by clicking the "unsubscribe" link in any email we send. If we send SMS marketing in the future, you may opt out by replying STOP to any message. Opt-out requests are processed promptly. Note that we may continue to send transactional or service-related communications even after you opt out of marketing.
9. Children's Privacy
The Services are not directed to children under the age of 13, and we do not knowingly collect personal information from children under 13. If you believe we have inadvertently collected such information, please contact us and we will take appropriate steps to delete it.
10. Third-Party Links & Services
The Services may contain links to third-party websites or services, including our Facebook page and email service providers. We are not responsible for the privacy practices of those third parties, and we encourage you to read their privacy policies.
11. International Users
The Services are operated from the United States. If you access the Services from outside the United States, you understand that your information will be processed in the United States, which may have data-protection laws different from those in your country.
12. Changes to This Policy
We may update this Privacy Policy from time to time. Material changes will be reflected by an updated "Last updated" date and, where appropriate, by additional notice. Your continued use of the Services after changes take effect constitutes your acceptance of the revised Policy.
13. Contact Us
For privacy questions or to exercise your rights, contact:
Backyard Bougie, Inc. dba Vachel Heritage Egg Co.
Attn: Privacy
[BUSINESS MAILING ADDRESS — TO BE PROVIDED]
Placerville, California
Email: info@thebackyardbougie.com